Lubeley's Bakery and Deli

Since 1937

Ed and Helen Lubeley opened their first Bakery back in 1937 at the corner of Kingshighway and Neosho. Business was tough at first but it was a great time to be in St. Louis. The end of the Depression was near and business was starting to pick up. The Cardinal's "Gas House Gang" was in full swing and Harry Truman had just won his first seat in the US Senate. Ed and Helen were loving life and a family, of 2 boys and 2 girls, was on the way. Ed Jr, Helen, Bob, and Sue were born in that order.

 Within just a few years time the Lubeley's had a full house! In 1946 the Lubeley's decided to pack up and head west to Maplewood. The customers followed, lured by Ed's delicious German pastries, cakes, and pies. Life was great but early in the 50's a development caught Ed's attention. It was called Yorkshire Plaza and it was the perfect spot for Ed to relocate his operation. Over in Webster Groves it was a family affair with all of the kids pitching in to help. Bob was sweeping up and helping his Dad with the chores and Helen and Sue worked the counter after school. The Bakery was rapidly stealing the hearts of South St. Louisans.

 Ed operated Lubeley's at the corner of Watson Rd and Laclede Station Rd for nearly 32 years. In 1982 more space was needed so the family went a few blocks east to their present day location at 7815 Watson Rd. Ed Sr passed away in 1992 but you can still find Ed's lovely wife Helen working the counters. Even at age 93 she shows no signs of slowing down. She continues to work everyday and she keeps a watchful eye over her family. Most folks say the Bakery would never run without her! The tradition continues with Ed and Helen's children maintaining the level of quality that their customers expect. Today Bob runs the day to day operations, Helen heads up the Bakery and Wedding Cake Business, and Bob's wife Carol manages the Deli. Sue Lubeley-Suardi serves as Head Decorator. The Lubeley's have an old saying that goes... "Our Reputation is Built on Quality" It meant something in 1937 and it means something today.

Lubeley's Bakery and Deli- St. Louis - from MSN.com

There are older places for sweets in town, but Lubeley’s is the one St. Louis magazine dubbed “the area’s grand shrine” of bakeries. “When my father started in business 70 years ago, there were over a 100 family-owned full-service bakeries in town. Now there’s less a dozen,” says Sue Lubeley-Suardi, head decorator and one of the family members still running the show. “People come in who bring their grandchildren. This is just something you don’t see anymore.”

Family-owned and -operated since 1937—you can still find the store’s matriarch and official greeter, Helen Lubeley, 95,working behind the counter—its décor hasn’t changed much over its 70 years, giving it a nice old-fashioned feel. Neither have its recipes: This St. Louis mainstay, also housing a deli with some seating, focuses on its tradition as a German bakery with goodies such as stollen, Danishes, torte cakes and mousse cakes. Lubeley’s is also known for its gooey butters, “a quintessential thing in St. Louis bakeries,” the origins of which go back to a cake that wasn’t baked all the way through, according to Lubeley-Suardi. An “ooey-gooey mix of butter and sugar soft in the center of a coffee cake dough” is the gooey butter’s base, Lubeley-Suardi says, and other flavors, such as cinnamon or chocolate, can be added. “As if it’s not sweet enough,” she says.

Saint Louis favorite bakery for over 70 years!

This website is owned and maintained by "Lubeley's bakery and Deli Inc" All images on this site are considered to be of public domain. Any copywrited or otherwise owned material will be immediately removed with a written request.  All logos, images, likeness, photos, and written material is used in accordance with the organizations user agreement and will be removed immediately with a request from the licensed owner or organization. Please contact the webmaster at rtoma@stlcreative.com with any questions or concerns.